Stiff upper lip, Jeeves
Looks like venerable search mascot Jeeves is getting the pink slip. AskJeeves has been going through some rough times lately, having been bought and sold a couple times, I think. At least once, anyway. In marketspeak, this latest development is what we call brand dilution.
Poor Jeeves. Henceforth, Ask Jeeves will now be referred to as Axe Jeeves, a la The Inquirer.