Another one bites the dust
October 25th, 2005Just this year Y100 disappeared into the radio netherworld. Today 94 WYSP made that same journey, never to return.
I don’t normally listen to commercial radio these days except in the morning, but when I got in my car to go home for lunch, 93.3 WMMR was on and Pierre Robert was talking with two other station employees about the demise of WYSP. I was stunned. As it turns out, WYSP will be changing to a talk format (which they practically were anyway).
I don’t know what the other radio markets are like, but more and more Philly seems like a cauldron bubbling over. I just find it incredible that in a market as big as Philly, there is only one alternative/modern rock station left. That’s not to say another rock station won’t myseriously pop up someday, but until I see that happen, I’m left to ask … is rock a dying breed?
Obviously the motivating factor for anything commercial is money, so if WYSP is gone that means someone thought they could make more money advertising on a talk station rather than a rock station — or another urban station in the case of Y100. But if that’s true, does that mean others like me have been abandoning commercial rock radio in droves in favor of their iPods? Are we finally seeing the end result of the FCC’s deregulation of media markets (and tacit decision to encourage media monopolies) leaving a sour taste in the mouths of listeners? Has the almighty dollar taken the rock out of the roll?
It’s no secret that many people are disenfranchised by popular music today. Now radio stations are dying because no one wants to listen to what they offer anymore. That means less exposure for artists, and less exposure means less new people will get into rock. Already there are plenty of young people who have no idea who the Beatles are.
I’m just glad Elvis isn’t alive to see this.
A couple years ago I was cleaning the mountain of stuff piled on my desk at home when I happened to come across my old drivers licenses. At the time, there were only three licenses to consider, but now there’s a fourth.